Considerations for Avoiding FTC Scrutiny

nicholegrayson1
Published on Jun 4, 2025
https://www.jdsupra.com/legalnews/fake-online-reviews-and-testimonials-10-3747571/

Last year, the FTC finalized a rule addressing the sale, purchase, and posting of fake online reviews and testimonials. However, the scope of the rule is broader than it suggests. Companies must clearly understand all prohibitions under the Final Rule and take all necessary actions to comply. Doing so helps businesses prevent deceptive practices, build consumer trust, and avoid costly enforcement actions in the evolving landscape of online marketing regulations.